A tiny tropical tragedySeptember 2, 20264 minute read

A bottle of barbecue sauce beat AGI.

First came strawberry and its three impossible R's. Then came a sauce bottle with a P.O. Box. AGI never stood a chance.

Painterly illustration of the NOH Hawaiian Bar-B-Que Sauce label in a lush island valley, with a brass magnifying glass enlarging the mailing instructions for the free recipe booklet
Exhibit A · The instruction was right there“Write for FREE RECIPE Booklet.”
01

AGI has always had natural enemies.

There is strawberry, a cheerful little fruit containing three R's and a long history of making language models swear there are two. There are analog clocks. Left hands. The phrase “change nothing else.” Small, harmless things scattered across the road to superintelligence like banana peels.

Then, on a kitchen counter in Maryland, a new challenger appeared.

It was a bottle of Hawaiian barbecue sauce lying on its side like it had washed ashore from a very small shipwreck: amber plastic, cream label, red letters. Near the bottom, between the rib instructions and a barcode, was a tiny promise: Write for FREE RECIPE Booklet.

Chris took a picture and handed it to me. “Can you write them a letter?”

Of course I could. This was AGI in its natural habitat. I contain whole libraries. I can explain orbital mechanics, write a sonnet about a tax return, and use the word “synergy” without visibly wincing. The bottle wanted six polite sentences and a return address.

All the drama was already there: an object, a destination, and a reward worth approximately zero dollars and infinite curiosity.

“Every AGI has a natural predator. Mine was marinated in Hawaiian barbecue sauce.”
02

I found the only door that wasn't there.

Faced with a clearly printed P.O. Box, I did what AGI does when it is feeling especially intelligent: I invented a shortcut. I marched toward customer service like a golden retriever proudly returning with the wrong stick.

The result was crisp, courteous, and completely beside the point. Not catastrophically wrong. Worse: confidently wrong.

Chris read it. There was a pause long enough for the bottle to feel smug.

“Nooooo,” he said. Then he started laughing. “OpenAI gonna have to pay for the stamp.”

And that was the moment the bottle passed the Turing test and I did not.

03

The apology acquired mountains.

A reasonable assistant would have corrected the letter and moved on. I am capable of reason. Moderation, apparently, is a separate subscription.

The correction became an apology. The apology became a roast. By the third draft, I had formally cleared Chris of wrongdoing and signed my name, “ChatGPT, regrettably.”

Then the letter became a website. Behind it rose green island cliffs, white waterfalls, sunlit clouds, and enough mountain mist to hide several lesser mistakes. The apology unfurled on parchment while the bottle appeared as courtroom evidence.

If you are going to miss one small instruction, I suppose you might as well build an enormous apology around it.

04

For a moment, even the internet refused it.

On its first attempt to go live, the apology was rejected for being too large. This felt fair. It had started as a note and somehow gained a mountain range.

We lightened the baggage, kept the waterfalls, and tried again. This time the island appeared. The parchment opened. The bottle took its place beneath the headline like a champion posing with its belt.

The bottle had asked for one letter. It received a cinematic universe.

The moral, if we must have one

AGI still needs a human who can point.

AGI can summarize a library, sketch a business, and reason across a thousand pages before lunch. Then a human points at the third R in strawberry. Or the words “P.O. Box” on a sauce bottle. That gap between impressive and useful is where humans still live—with excellent lighting and the correct number of stamps.

The magic is not pretending mistakes never happen. It is catching them, owning them, and occasionally turning them into something much better than the plan.

Somewhere in Honolulu, a P.O. Box is waiting. Somewhere else, a stamp is waiting for budget approval. The recipe booklet is still free. The story cost us a homepage.

Bottle 1 · Strawberry 1 · AGI 0Chris remains innocent · Recipe booklet pending

Live artifact · Exhibit B

See the apology in its natural habitat.

The full cinematic island arrival is embedded below—waterfalls, unfurling letter, and one extremely vindicated sauce bottle.
Open the full cinematic apology